About

Overview

The RATA mascot was a creation of the Generation Next of RATA. Gen – Next is the second-generation youngsters who are children of RATA members. These youngsters could be studying or could have just joined the industry. The Gen- Next team is to help members build a healthy succession plan for the business through engagement between Youngsters. Its also with a focus to showcase the opportunities the industry holds and widen their horizon to scale up the business as they take over the business. It also helps them to network with entrepreneurs within their generation and build peer to peer learning groups.

The RATA mascot was named ARATA. ARATA is a Japanese word a culture that is synonymous in our industry with quality and a name very close to RATA. It also means Fresh, with an idea of always remaining Fresh and innovative through ideas and participation from younger generation. The Tiger in the mascot represents the toughness that this industry demands and his smile and caricature depict the fun element of the business. The tools represent the technical prowess that the industry requires and the hard helmet represents the focus we put on safety in our trade. The Mascot is a tribute to the millions of technicians and workers who work in hot ambient conditions to provide cooling solutions to our customers.